When Courtney Adeleye began keeping a video diary of her hair journey on YouTube, she had no idea that it would turn into a hair care empire. But it did. 

The then registered nurse combined her passion for health and wellness with a background in science to document, develop, and disseminate her product line, The Mane Choice Hair Solution. And six years later, The Mane Choice’s healthy hair products have become a mainstay on store shelves and bathroom counters around the world. Adeleye’s brand started with just $500 and has amassed over $100,000,000 in sales. To say she has taken the industry by storm might be an understatement. 

If you pay close attention though, you can catch glimpses of how she did it. The wife and mother of three has a loyal social media following of customers and supporters. She treats them to impromptu mentoring sessions and giveaways. She cares about issues that are important to women, especially financial independence. Adeleye is consistent in her messaging and fans of the brand look forward to her straight talk as much as they do the next product collection. 

That’s why Adeleye launched The BAW$E Conference in 2018. The BAW$E Conference is a weekend-long experience for female go-getters who'd like to be among women with similar goals, learn from industry leaders, and make their next big connections. The event is hosted in a different city each year and draws women from all over the world. 

Though Adeleye has created a beauty empire - which includes other brands like Foolproof Body - that is steadily growing, there is much more to the legacy she will leave. As a philanthropist and champion of women, nothing fulfills Courtney more than giving and positioning people to propel forward. 


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